Aalen is not only an attractive shopping address, the thermal springs in Limes also offer stimulation and bathing culture in Roman ambience.                     Heidenheim is surrounded by magnificent karst landscape, forests and juniper heathland. The opera festivals at Hellenstein Castle belong to the cultural highlights of the region.                     Musical highlights of nation-wide renown: Festival of European church music in Schwäbisch Gmünd and jazz festivals in Aalen and Oberkochen.

East Württemberg not only has scope for talents and patents, it also has plenty of space for living: an attractive school and education panorama, a varied, stimulating range of cultural and recreational pastimes, inviting towns and villages embedded in an idyllic landscape. East Württemberg therefore not only offers companies and investors a highly interesting environment as regards infrastructure and technology, it also offers the individuals in those companies a region with plenty to experience and a high quality of life. And if the enormous variety offered by this eventful cultural region is still too limited, the nearby metropoles of Stuttgart, Nuremberg or Ulm are less than an hour away by car. Shopping in Munich, the Lake of Constance for a long weekend, or the Allgau region for skiing, it's all just a stone's throw away.                     Live and work where others spend their holidays: for instance in and around the former royal seat of Ellwangen or in Schwäbisch Gmünd, the historic hometown of the Staufer line.